In design school, we were taught the principle of sketching 100 times to get rid of the “bad” ideas. Sketch #101 will be when it starts to get good. Instead of facing a big sheet of blank paper, I would draw out rows of boxes in my sketchbooks, and it made the arduous task seem more doable. (This isn’t a new idea, tons of artists do this) With the aim to be free and loose, I would fill in the boxes with as many ideas as I could very quickly and roughly. To be clear, I never made 100 sketches for each project, but the container of those boxes and the freedom to be creatively reckless within that space always felt really approachable and inspiring. And this is likely where my love for posters really started to grow.
The best posters catch people’s attention quickly, have artistic impact and a unique voice that is easy to understand. I love when I get commissioned posters because they don’t usually need to follow any branding conventions. There’s a lot of freedom, similar to merch! (my me…
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